Privacy notice

Who we are

SIMAK LABS LTD is the data controller for this website. We are registered in England and Wales under company number 17449816, with a registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

For anything in this notice, including a request about your data, write to support@simak.ai.

This notice covers labs.simak.ai. Our products have their own privacy notices, because they handle different data for different reasons; see Our products.

Our products

SIMAK LABS LTD runs several products, listed in our legal notice. Each one publishes its own privacy notice, which says what personal data that product collects, why, on what legal basis, who it is shared with and how long it is kept. That notice, not this one, is the one that applies when you use the product.

Unless a product's notice names another party, SIMAK LABS LTD is the controller for that product too, and the rights and complaint routes below apply to it in the same way. This notice fills any gap a product's notice leaves.

Cookies and tracking

We do not use them. No cookies are set by this site, no analytics package is installed, there are no advertising or social media trackers, and no fonts, scripts or images are loaded from anyone else's servers. That is why you were not asked to accept anything when you arrived.

Our Google ads. When you click one of our adverts on Google, Google adds a click reference to the address of the page it opens: a string of letters after "gclid=", "gbraid=" or "wbraid=". This site does not store it, and the page sends it nowhere. If you then send an enquiry form or tap a WhatsApp link on that page, the reference goes with it, and we pass it to Google Ads with the time, so we can see which adverts lead to enquiries. Google receives nothing else from us: not your name, email address, phone number or message. We tell Google not to use it to personalise ads. If you reached this site any other way, there is no reference and nothing is passed on.

The one exception is our checkout pages, which open only when you pay for one of our products. They are described under Payments.

What we collect

Server logs

Our hosting provider records standard technical information each time a page is requested: the IP address making the request, the time, the page or file requested, the referring page where one is sent, and the browser's user agent string. This happens for every website and is how a server delivers a page and defends itself from abuse. We do not use these logs to build a profile of you, and we do not combine them with anything else.

If you contact us

When you write to one of our addresses we receive your email address, any name you give, and whatever you choose to put in the message. We use it to answer you and, if it leads to work, to run that engagement.

The enquiry forms on our home page, on its Arabic version at labs.simak.ai/ar/, on our software page at labs.simak.ai/software/ and on its Arabic version at labs.simak.ai/ar/software/ work the same way. Each sends us your name, your email address, your company's website if you give one, and your message. All of them except the English home page's also ask for a mobile or WhatsApp number, which is optional. Our website host receives the form, keeps a copy and passes it on to us by email. If you arrived from one of our Google ads, the form also carries that advert's click reference, as described under Our Google ads. Nothing else is collected when you send it, and no cookie is set.

Some pages offer a WhatsApp link as well. Tapping it opens WhatsApp on your own device; nothing is loaded from WhatsApp on this site. If you arrived from one of our Google ads, the link passes through this site on its way, at labs.simak.ai/go/whatsapp/, so we can tell Google Ads the advert led to a message; see Our Google ads. If you message us there, we receive your phone number, your WhatsApp profile name and the message, and use them the same way. WhatsApp itself is run by Meta Platforms under its own terms and privacy policy, which apply to the message in transit.

If you call or text our phone number, we receive your number, the time of the call or message, and whatever you say or write, and use them the same way.

Payments

When you buy one of our products, the seller shown before you pay, which may be an app store or a reseller acting as merchant of record, collects your payment details and handles them as a controller in its own right, under its own privacy notice. We never receive your full card number.

From the seller we receive the details we need to provide the product and keep our accounts: your email address, the product and plan, the amount, the currency, your country, and the order's status and reference.

Our checkout pages. Some purchases are completed on a checkout page on this website, at labs.simak.ai/checkout/. Unlike the rest of this site, that page loads the seller's payment script and payment form from the seller's own servers, so the seller receives your IP address and browser details when the page opens, and the information you enter in the form. The seller may use cookies or similar technology inside its form to process the payment and prevent fraud, under its own privacy notice. The page does nothing unless you arrive with a purchase you started in one of our products.

Why we are allowed to do this

Server logs, and anything you send us through the enquiry form or by email, WhatsApp or phone, rest on our legitimate interests under Article 6(1)(f) of the UK GDPR: keeping a website online and secure, and replying to people who contact us about our work. Passing an advert's click reference to Google Ads rests on the same basis: knowing which of our adverts bring enquiries, so we spend only on those that do. It carries no name or contact details, and we tell Google not to use it to personalise ads. We have considered your interests, and none of these uses is one a visitor would find unexpected or intrusive. If you disagree, you can object. See your rights.

Order details, and the checkout pages, rest on the contract you ask to enter when you buy (Article 6(1)(b)), and on our legal obligation to keep business records (Article 6(1)(c)).

How long we keep it

Server logs are held for a limited period set by our hosting provider and then discarded automatically. Form submissions, emails, messages and call records are kept while they are relevant to your enquiry. Where it becomes part of a business relationship, we keep the records for as long as we are required to for tax and company law purposes, which in the UK is six years from the end of the accounting period.

Who else sees it

We do not sell personal data or pass it to data brokers, and the only thing we share with an advertising platform is the click reference described under Our Google ads. Data is handled on our behalf by three categories of provider, each under contract and only on our instructions:

• Our website host, which serves these pages, keeps the server logs described above, and receives enquiry form submissions and passes them to us.
• Our domain and email providers, which route and store email you send us.
• Our phone provider, which connects calls and texts to our number.

When you buy one of our products, the seller of record is not our processor: it handles your payment as a controller in its own right, as described under Payments.

Google, which runs Google Ads, receives an advert's click reference and the time of the enquiry or message it led to, and uses them under its own terms and privacy policy.

We may also disclose information where the law requires it.

Data outside the UK

Our hosting, email and phone providers, and Google, operate internationally, so personal data may be processed outside the United Kingdom, including in the United States. Where that happens we rely on the transfer safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or on a country the UK has found to offer adequate protection.

Your rights

Under the UK GDPR you have the right to ask us for a copy of the personal data we hold about you, to have it corrected if it is wrong, to have it erased, to restrict how we use it, to object to our using it, and to receive it in a portable form. You can exercise any of these by writing to support@simak.ai. We will respond within one month. We do not charge for this, and we will not ask you for more information than we need to find your records.

We make no automated decisions about you and do no profiling.

Complaints

If you think we have handled your data badly, please tell us first so we can put it right. You also have the right to complain to the UK's supervisory authority:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline 0303 123 1113 · ico.org.uk

Changes

If we add anything to this site that collects data, such as a contact form, analytics, or an embedded service, we will update this notice before it goes live and change the date at the top.